Bài viết này adapt từ white paper The Power of Personalization: Driving Digital Banking Success. Tải miễn phí ngay!
Có vẻ không luôn như vậy, nhưng nhiều banks là early adopters của technologies enabled development of digital banking services. Đến 2000, majority of banks in advanced economies offered some form of online banking, although by modern standards these services were slow và very limited. Today, tuy nhiên, many digital banking services much faster, more secure, increasingly sophisticated, với payment và other banking functions instantly accessible via huge range of connected devices. These capabilities now complemented by powerful array of other online financial services, including savings, investments, mortgages, insurance, và account aggregation.
Missing puzzle piece: personalization
Nghe great, phải không? Nhưng one critical element của ideal digital banking service vẫn too often missing: genuine personalization. Banks may offer increasingly well-crafted products và useful services, nhưng in many cases customer experience fails to reflect individual's circumstances, choices, hoặc previous interactions với bank. Banks still have a long way to go để tailor products, services, và customer interactions match users' specific needs và preferences.
Đó là real problem trong world where software companies disrupting industry after industry, in large part because they offer more personalized services than legacy counterparts. Growing numbers of consumers now accustomed to interacting with wide variety of vendors offering fast và reliable online services that incorporate some degree of personalization, từ retailers đến on-demand streaming services. In that context, consumers may find it difficult to understand why their bank cannot provide same level of customization. While other businesses treat consumers as individuals and not account numbers, too many banks still make their customers feel more like the latter.
Rethink your data layer strategy to enable personalization
Obviously, banks và financial service institutions have access to rich trove of customer data, và appears that banks và fintech companies use this data to successfully personalize their digital services enjoy significant commercial benefits. In 2019, research by KPMG based on views of 84,000 consumers in 20 countries revealed clear correlation between personalization và brand loyalty in 18 of those markets, including U.S., UK, Australia, Brazil, France, Germany, Italy. Consumers consistently awarded higher ratings to banks with best personalization capabilities.
But banks can build desirable personalized services only if they rethink their data layer strategies. They need data infrastructures able to provide power, speed, flexibility, và scalability to draw useful information out of enormous volumes of customer data—and turn that information into personalized offers và interactions. Achieving this for massive customer base requires ability to respond quickly to very large numbers of processing requests.
Vậy, financial institutions phải làm gì để rethink data layer strategies enable personalization và reap its benefits? Tìm hiểu trong white paper mới, The Power of Personalization: Driving Digital Banking Success, explains what institutions need to consider in their data architecture để successfully deliver personalization today's customers expect. Bạn cũng sẽ learn how Redis Enterprise delivers performance, scalability, và security required to enable future of digital banking.
Download it today!
Nếu bạn looking to learn more về importance of data layer in financial-services industry, check out:
- Building the Highway to Real-Time Financial Services, explores strategies for becoming competitive financial leader và breaking free of constraints và bottlenecks of traditional databases.
- Latency is the New Outage helps you understand just how much slow applications can cost your business, và why delivering fastest-possible response times is becoming key to digital success.